Streaming Services and the Move to Ad-Supported Streaming

OTT services have grown rapidly in popularity over the past few years.

Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.

With subscription costs climbing and additional payments required,

attention is shifting toward free streaming platforms.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

Where did OTT streaming start?

Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.

Because users can watch content anywhere with familiar devices like smartphones and tablets,

more people started using these services.

After the pandemic increased time spent indoors,

OTT usage increased dramatically.

Strengths and weaknesses of OTT platforms

OTT allows users to watch what they prefer on demand.

Platforms like Netflix, Wavve, and TVING continuously release diverse content.

There are also some limitations.

Rising subscription prices and extra payments for certain content can be disappointing.

User sensitivity to pricing continues get more info to grow.

What is ad-supported streaming?

Free streaming provides content at no cost in exchange for watching ads.

Users can watch movies and shows without financial burden.

Ad-based streaming models are expanding.

Both users and providers benefit from the ad model.

Why ad-based platforms are rising

FAST is a rapidly spreading trend in streaming.

Demand for cost-free viewing increased after COVID.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

To wrap things up

Cost pressure drives users toward free platforms.

Exploring options helps match personal needs.

We can expect streaming services to become even more diverse and accessible.